Whether you have to give a presentation online or in the conference room, there is much to consider when making a business presentation. Figuring out a unique presentation style that has balanced elements of humor, confidence, approachability, and professionalism is not an easy task. Additionally, you have to keep your audience’s attention captured throughout the time you are presenting. This becomes a difficult task sometimes.
This blog will cover the tricks to making a compelling, engaging, persuasive, and memorable business presentation.
Step-by-step guide to designing a business presentation
There are many components you have to consider when designing a business presentation designers. This section has compiled a list of 12 tips that can help you create the best business presentation by using the content and skills:
- Create a presentation storyboard
It is time to present your data. Compile the facts, statistics, or other helpful pieces of information that might be crucial in your presentation. Align them in the form of a bullet summary, finding out a flow that might be comfortable for you at the time of presenting. Whether you have made a draft using pen and paper or using a template, you must organize your thoughts before you begin designing your final presentation.
- Keep your presentation simple
Don’t drag your presentation by adding paragraphs for text or complex diagrams. Remember! The simpler you design your presentation, the more likely your audience will find it relevant to their domain. They can easily pick up the key notes of the most important information.
- Keep the presentation to the point
Commonly, everyone has a different attention span. After the emergence of technology and social media, this span has converted more towards utilizing minimum time to learn something than watching something that is of interest. Therefore, if you are designing a presentation for social media, limit it to 20 minutes.. Presentations that are short, relevant, and engaging make the greatest impression on the audience.
- Follow the rule of thumb set for the presentation
Expert presenters have set a rule known as the 10/20/30 rule. This means that your presentation should include not more than 10 slides. The presentation should not exceed more than 20 minutes, and the font used in making the presentation should not be less than 30. You can apply this rule to any sort of presentation that you wish to be more engaging and memorable. Surveys have proven that companies that have applied this rule have targeted more audiences to buy the product or service.
- Avoid adding too much information on one slide
You will not present professionalism, and you will overwhelm viewers if you include too much information on one slide.. Use the technique of trimming the content, adding only important elements. If you want to explain a complicated process, then try adding a screen recording or any image instead of words.
- The presentation should be more like storytelling
One of the greatest assets of a presenter is to tell stories. This way, you will connect with your audience from the beginning and lead them down the path that will illustrate the problem. You will guide them through the problem-solving process and celebrate solutions with winning in the end. If you don’t have a solution to the stated problem, no worries. You can open the stage for your audience to bring solutions to the problem. But your audience must know your story.
- Keep a friendly environment during the presentation
Although the time you are giving a presentation is crucial, if you want your audience to stick to your idea or information, you must connect to them. You can best achieve this by launching some business-appropriate humor. Don’t feel afraid to crack a joke, refer to a meme, or share a gift to get the silence break.
- Make your presentation interactive
Help your audience break out of robotic feelings by engaging them during your presentation. Try building a dialogue between you and your audience by asking them questions, using sections, or opening it up to sharing stories and feedback during the presentation.
- Add visual aids in your slides to attract the audience
The audience will show more interest in your presentation if the content is delivered using pictures rather than words. Words help deliver the core message, but they also include pictures, diagrams, video clips, and animations to clear out the key points. You can even make use of technology by adding webcam recordings, to keep your audience engaged and connected to your message.
- Use your brand design outlines
Presentations should be viewed with as much analysis as a social media post. Make sure when you design your presentation it is on brand. Your audience will easily recognize it. As the presentation is the first impression you are making, so ensure that the tone you set is adhering to the brand guidelines. Use the same font, brand color, and logo. Save them and instantly apply them to all the other presentation slides.
- Set some time for a Q/A session after the presentation
After you have spent almost 20 minutes talking to your audience, don’t forget to let them even speak. Divide the total time of the presentation in a way that leaves enough time to let the audience ask their queries related to the presentation.In this slot, listen to the feedback, make your audience feel valued, and clarify any problems on the spot. If you feel that the presentation was too long and there’s no time left for the Q&A session, ask them to fill out an online form. Compile their questions and respond to them later, giving them a chance to learn more.
- Practice makes a person perfect!
Before you step into the spotlight, make sure that you know your material. If you are unaware of anything in your presentation, you will leave a negative impact on the audience and won’t be able to convince them.
Moreover, try recording your presentation, listen to it, and indicate if there are any repetitions, ambiguities, or redundancies. This will not only make your business presentation up to the mark, but you will feel confident on the day of the presentation.
FAQs
How do you begin with the presentation?
Presenters are often found confused about how to start presentations. The simplest way you can do this is by staring at a video or image instead of displaying the first slide on the screen. This will make your audience engage in a healthy conversation before officially starting the presentation, and you will get some time to set up the backup.
What is meant by a good presentation?
A good presentation is engaging, memorable, and inspiring. The slides are not flooded with the words, rather, the audience collects points of takeaway that are easy to digest and are acted upon.
How can presenters make the presentation interactive?
The simple rule is that you should not only talk to the audience but also give them a chance to talk. Add polls and Q&A sessions, let the audience share stories, and share your stories, too.
How should a presenter end the presentation?
Ending your presentation is as essential as starting the presentation. The best idea is to recap with a quick summary and key takeaways, state a clear call to action, and leave the stage open for a quick Q&A session for further clarification.
The final words
Making and delivering business presentations is a daunting task till you are unaware of the things you should consider before presenting and making presentations. After reading the blog, we conclude that you can make presentations more interactive by incorporating polls, conducting Q&A sessions, asking the audience for examples and stories, and sharing your material.. You can make it more engaging by adding pictures and statistics rather than focusing on words.
Remember! As long as the interaction is relevant to the topic, it helps in creating a bond with your audience, and the presentation will be memorable.