Entering the meeting room with shaky hands is a universal experience for all corporate employees, but the nervous tension is amplified more when the meeting is with a potential client or customer. It becomes a true test of confidence and composure.
This is where your thorough research and presentation skills walk into the conversation. With a highly organised pitch deck, you can make your presence commanding and drive out any possible doubts.

Hence, a business presentation should be based on a compelling narrative, supported by solid pieces of evidence that prove your competence and professionalism. Not everyone is born with talent, but you can always develop a knack for it. Therefore, here is your chance to strike while the iron is still hot.

A Guide for Unlocking Persuasive Presentation Skills

People often hire presentation design services irrespective of how confident or prepared they are. However, wouldn’t it be better if they had learned the expertise themselves?

Making a pitch deck all by themselves will allow them to hone their skills. In addition, the presenter will intimately understand the content. He will be able to deliver it with more energy, passion, and authenticity this time because of the valuable insights.
The presentation slides will cater to the needs of the audience, maintain relevance, and ensure a positive response from the audience. A nice and easy trick to do that is to focus on your pitch deck and make it compelling.

The Anatomy of a Mind-Stirring Pitch Deck…

To begin with, a persuasive presentation involves a speaker seeking to influence the target audience into adopting a specific viewpoint or taking an action.

Exhibition of such pitches hinges on three key rhetorical elements – Ethos, Pathos and Logos. Ethos is the encouragement based on the reliability and authority of the speaker. Pathos relates to emotional appeal, such as sympathy, while logos are all about presenting logical arguments.

Thus, if you want the presentation to be convincing enough, always include these three game-changer elements. It not only gives a professional touch to the whole conversation but also leaves a lasting impact on the prospects.

What is the Secret Recipe? Let Us Find Out
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Speaking of the recipe, one thing is clear: There are going to be quite a few contrasting ingredients, but each one is incredibly valuable. Perhaps this is why many regard the business pitches as both science and art, coming together to produce spellbinding content. So, below are five things that your pitch deck must have for a promising impact.

1 – Know Your Goals & the Audience

Your first move is to identify your main objective. Is it to sway the stakeholders? Is it motivating the team? Or is it to inform the target market about a product and convince them to buy?
Before you compel others to agree to your goal, you first need to immerse yourself in it. For this, you need to know the audience. Consider their background, identify their interest and list down their pain points for addressing.

2 – Visual Story Telling Technique

Now that you have considered all the necessary stuff make sure that you present it in an alluring way. For those who might be wondering how someone can make a complex piece of information seem attractive, here are a few tricks you can do to keep it engaging and digestible. Use –
 Hook statements
 Cohesive theme
 Strategic colour utilisation
 Uncluttered layouts
 Graphs & charts
 Clear typography
 High-quality images
 Narrative building method
 Surprising statistics
 Engaging transitions

3 – Exhibit the Value Addition to Engage

Every listener ever is only interested in what he or she gains from the conversation. Thus, neither should the big reveal be too late or too early. You need to place it strategically in a spot where it is most appropriate for them to find out.
Usually, it is best to share the benefit in a window right between the identification of the audience’s problem and the desired solution. Moreover, you may incorporate case studies or testimonials to illustrate your point.

4 – Go by the Three Words Rule

Simplicity enhances retention and the impact of the knowledge that you give to a prospect through the business presentation. However, it could be made more efficient just by the usage of the three-word rule.
For example, as you present a new marketing strategy, you can add words like engage, convert and retain. Summing up the key message in three core concepts or phrases is a psychological way of getting into the potential client’s mind.

5 – Personalise and Repeat to Stress

When you personalise a business pitch deck for a specific client, you can build a connection very naturally. The small amendments that you make to tailor your content, aligning with their interest and culture, are noticeable. They reflect how considerate you are and leave an enduring impression.
On the other hand, repetition is one of the very common tricks for reinforcing your message. You could use this for colour psychology or your brand logo. As a result of this reiteration, you help solidify the understanding of the audience and drive tangible outcomes.

Frequently Asked Questions
Q. What is a SQCA framework, and how is it relevant?
The S stands for Situation, C for Complication, Q for Question and A for Answer. The framework demonstrates the sequence of creating a presentation while keeping it engaging, compelling and memorable.
Q. What is the hard truth about presentation slides?
One thing that very few people realise is that even the most flawless presentation slides can fail to persuade. Therefore, it is a combined effort of both the deck and the presenter to drive the audience towards an action.
Q. What are my weapons for a convincing presentation?
Four important weapons that you should use in this process are credibility, authority, memorability and feasibility. When you have all these weapons, it turns out effortless to win over clients.
Q. Is following the one-shoe-fits-all approach correct here?
No. You must never use this technique because you cannot serve everyone well. Therefore, mention the group of people who are not a target of your message in the pitch. Consequently, the potential clients will view it as your integrity and persuasive power.
The Final Words for a Persuasive Business Pitch…
All of the above-mentioned elements ensure that your business presentations are not only persuasive but also memorable and effective. Experts advise that you include these five crucial techniques into the craft to drive the result, which has been on your aim for years.
It is easy. You just blend in the science of knowing your audience with the art of presenting that information like a professional. Moreover, you demonstrate the value that the audience will gain along with the rule of three concepts to personalise your message for the prospects.
All of these efforts will make your pitch decks stand out and help you achieve the desired outcomes in no time. So, are you ready to design a captivating business presentation? If not, then brace up because it is now or never.